Meet the Founder

Amber Smart
Founder, CEO

Amber Smart is the founder of Data for Good. Amber blends technical excellence with ministry insight to help church leaders move from data confusion to spiritual clarity.

She helped launch the original Bible App (while owning a Razor phone), built the analytics program for the largest church in the U.S., and is known for one key trait: she makes the complex simple - and the unseen visible.

Amber believes better questions are more powerful than easy answers and that curiosity is sacred. When she’s not helping leaders uncover insight, she’s probably over-accommodating her four grandbabies or cracking open a cold can of Diet Dr Pepper.